Campaign launched to Do the Right Thing on the Hume

A major educational anti-litter campaign has begun, targeting those travelling along the Hume Highway between Melbourne and Sydney.

Formed by a partnership between The Packaging Stewardship Forum (PSF) and McDonald’s, the campaign kicks off this week with a series of roadside billboards encouraging those traveling on the Hume to 'Do the Right Thing'.

It will continue throughout the school holiday periods in Victoria and NSW.

The campaign message will be reinforced through signage at McDonald's drive-through restaurants and with informative tray mats in store.

PSF general manager Jenny Pickles said that a litter study conducted by Keep Australia Beautiful during 2007 showed that national highways are the most consistently and highly concentrated areas of litter across both Victoria and New South Wales.

“Thanks to the partnership with McDonald's, we have been able to spread the Do the Right Thing message to a broad audience and target those travelling along the Hume Highway,” Pickles said.

“Our research shows that 81% of [Australian] people recognise that Do the Right Thing means put your waste in the bin,” she said.