New tool to help Australian businesses save thousands

Duracell Australia Pty Ltd
Wednesday, 18 May, 2022

New tool to help Australian businesses save thousands

The right battery for the right device — it’s a simple switch that could help Australian businesses make significant savings and move them closer to achieving their carbon emission targets.

Procell, the professional batteries arm of leading global manufacturer Duracell, has developed a cost calculator, using Australian specific data, to help businesses identify hidden costs associated with battery replacement and its environmental impact.

It is estimated sectors, such as hospitality, could save significantly on battery related costs by simply using the right battery, as the correct battery solution reduces battery replacements, labour costs and appliance downtime.

Duracell Asia B2B Senior Director Jane Lo demonstrated the new cost savings calculator at Australia’s premier facilities management conference, Total Facilities 2022.

“In today’s highly automated, always-on business environment, there’s a heavy reliance on battery-operated devices for companies to operate seamlessly. As a result, business expenditure on battery replacements has increased,” said Ms Lo.

“Batteries play an important role in the overall safety, performance, and reliability of many devices whether in a hospitality, security or medical setting.

“If it’s buying batteries for remote controls, smoke alarms, or sanitiser dispensers, we want to help businesses explore ways to increase efficiencies by replacing batteries less and save more.”


Finding new ways to increase efficiencies and reduce overheads remain key commercial priorities for Australian businesses, but when it comes to battery expenditure, the true cost isn’t always apparent.

Firstly, you have the labour costs to replace the battery itself, and then other associated costs, such as interrupted workflow and downtime, deliveries, and logistics. These costs are not always taken into consideration by businesses, but they have a significant impact on operations and service levels.

Procell’s new cost calculator has identified significant opportunities for businesses to save money on battery related costs, across a variety of industry sectors, including:

  • manufacturing facilities
  • medical facilities
  • security
  • infrastructure
  • hospitality

This hidden cost for businesses is caused by high frequency, high drain devices (typically those operating a motor or mechanism such as electric door locks or blood pressure monitors), which have different battery needs compared to intermittent low drain devices (such as remote controls or blood glucose meters).

“Taking into account device functionality when selecting batteries can achieve longer-lasting consistent performance, which in turn means fewer replacements and less expenditure,” said Ms Lo.

“Saving time and labour replacing batteries is particularly important in the current labour market, with chronic staffing pressure being felt in both healthcare and hospitality, two sectors that also have a high reliance of battery automation.”


The use of battery-operated devices is on the rise. Trends like the Industrial Internet of Things are enabling businesses to connect and automate buildings, technology and energy systems; transforming the way facilities are managed.

Procell is a professional range of device specific alkaline batteries designed to minimise battery replacements and reduce the environmental impact of battery waste. It is the only range of high-performing batteries with products tailored for both low drain and high drain devices, which have been tested to guarantee highest quality and consistently reliable performance.

In hospital settings it has been demonstrated that Procell Intense batteries (used in patient monitors) lasted three and a half times longer than competitor brand batteries and were highly rated for performance, sustainability, safety and reliability.

The new cost calculator helps organisations determine the right Procell battery for each appliance across their business and identifies the potential cost savings, as well as environmental benefits of a reduction in battery turnover.

“We listened to the market and heard that businesses were looking for alternatives to the never-ending cycle of purchase-use-dispose-repeat when it comes to batteries,” Ms Lo said.

“We’re now looking forward to helping businesses use the batteries to their advantage and make significant savings, while also delivering improved operational and environmental outcomes.”

Procell, and local importer Pental, are signatories of the Battery Stewardship Scheme (BSS) design to encourage recycling and better waste management of end-of-life batteries. As accredited collectors, processors and recyclers of used batteries, they receive an import levy rebate further reducing the cost of the range.

To access the Procell cost saving calculator and determine your potential business savings please contact your local distributor at

For more information about the Procell range visit

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