ABB extends strategic partnership with IPD


Wednesday, 04 August, 2021

ABB extends strategic partnership with IPD

IPD will become the preferred Australian distributor of ABB’s low-voltage power distribution product portfolio, up to and including 1000 V, and the AC range of electric vehicle chargers, to assist customers on a much larger scale with all electrical requirements.

IPD has been servicing wholesalers, contractors, switchboard manufacturers, OEMs and utility customers in Australia for more than 60 years. ABB’s customers will benefit from IPD’s large-scale distribution network that provides greater availability and accessibility to the products customers need when they need them.

“In 2019, IPD became ABB’s distributor for low-voltage products to the 415 V switchboard manufacturer market and in 2020 they became our channel for electrical wholesalers in Australia,” said David Sullivan, Head of Electrification at ABB Australia. “This extension of partnership with IPD to include all of ABB’s low-voltage distribution products up to 1000 V, in addition to control products and AC EV chargers, is a natural evolution given the successful partnership to date.

“Given IPD’s scale of logistics and delivery operations and their far-reaching footprint, they will be able to offer broad access and availability of ABB products when and where our customers need them.”

IPD CEO Michael Sainsbury said, “ABB is a world-leading manufacturer of products and solutions for the electrical market. We are proud to be extending our partnership with them to further support the Australian electrical industry.

“This initiative will enable IPD to combine the world-class products and solutions of ABB, together with IPD’s best-in-class pre- and post-sales support and inventory commitment, to ensure our customers enjoy a fantastic experience when procuring equipment for their needs.”

ABB will continue to manufacture, supply and invest in the full range of low-voltage solutions to deliver smart, safe and sustainable electrification that should improve the reliability and efficiency of its customers’ activities across all major industries.

Image courtesy of ABB

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