Support Australian recycled and get designing

The Waste Management and Resource Recovery Association of Australia (WMRR) has put out a call to fast-track an Australian recycled content label, receiving an overwhelming response. Many agree that now is the time to launch a ‘Made with Australian Recycled Material’ label so that the nation can support the use and purchase of Australian recycled material.

As the national peak body for all stakeholders in the waste and resource recovery industry, the WMRR wants manufacturers and brand owners to be driven to use recycled content and to proclaim they are doing the right thing through the label.

WMRR has opened design submissions for the label, calling on ‘one and all’ to get involved. Waste management and resource recovery is a shared responsibility involving manufacturers and brand owners, industry, governments and community. The organisation recommends that designers consider these target audiences when starting on their label design.

Through the creation and launch of the new label, the WMRR wants the community to consider their choices and be compelled to purchase goods made of recycled content. In addition, the organisation wants governments to embrace the initiative as part of their sustainable procurement policies. Industry support is also key, with the WMRR striving to boost confidence in future industry investments, particularly as Australia is actively building market demand for recycled products.

In addition to the credentials of being the winning designer and seeing their creation on the adopted labels, the owner of the chosen design will win a ticket to any WMRR state event of their choosing.

Think you have the right design in mind? Submit your design to jacqueline@wmrr.asn.au by COB Friday, 26 April 2019.

The winner will be announced on 3 May 2019.

Image credit: ©stock.adobe.com/au/jpgon