Food rescue organisation appoints new CEO and Chair
SecondBite, an Australian food rescue organisation, has appointed Daniel Moorfield as CEO. Moorfield, who brings an extensive career in the food sector and a passion for people, took the helm of the company on 12 September.
The organisation has also elected Joel Mahemoff, CEO of JGL Investments, as Chair.
Moorfield and Mahemoff share an interest in helping Australians in need and protecting the environment, with both committed to drive the organisation’s mission of ending waste and ending hunger.
“Each year, five million Australians face food insecurity yet 7.6 million tonnes of food is wasted. The numbers just don’t add up and I want to help change that,” Moorfield said.
Moorfield has over 25 years’ experience in leadership positions at food businesses across Australia and Asia, having most recently run the Asia–Pacific zone for McCormick. In this role, he was responsible for driving growth and facilitating transformation to ensure the business remained sustainable and profitable. He led over 900 employees and initiated strategic business relationships. Prior to McCormick, Moorfield was CFO for SPC Ardmona, which involved managing crop supply, procurement, demand planning, warehousing and logistics.
Mahemoff joined the board of SecondBite in April 2023. He has spent over two decades with JGL Investments, a prolific private investment group with a diverse range of interests in Australia and internationally. He also maintains private company directorships for a number of global and domestic strategic investments of the Group.
“I’m delighted to chair an organisation that is addressing the biggest issues facing society today. I’m also excited to welcome Daniel to the CEO role; we were impressed with his commercial acumen and passion and look forward to a new chapter with him taking the reins,” Mahemoff said.
While at McCormick, Moorfield worked with food charities in India, Thailand, Singapore and Australia, providing food and spending time on the ground with them. He said this experience gave him a new perspective, making him mindful of the issue of food wastage and food insecurity globally.
“I will look to explore ways we can rescue enough food to meet community demand, ensure our operations are sustainable long term and engage key stakeholders and community groups to achieve our purpose of ending waste and ending hunger in Australia,” Moorfield said.
Australia has a food waste crisis, but at the same time, millions of people are unable to afford food. SecondBite rescues nutritious food from growers, manufacturers and retailers and delivers it to those most in need.
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