Closing the waste loop at marathon event in Vic
The Nike Melbourne Marathon Festival returned on 2 October with a focus on sustainability.
The IMG Events marathon event used a closed-loop waste management system thanks to the support of partners Detpak and Bio Gro.
Detpak supplied 250,000 Eco-Products compostable cups, featuring Gatorade branding, as the electrolyte partner for this year’s event.
These cups were collected by volunteers and transferred to Bio Gro’s commercial composting facilities to be converted, along with other green waste, into nutrient-rich compost.
Paul Mudge, Commercial Director of Events at IMG Events, said: “The Detpak and Bio Gro partnership, and the collection of our event cups, is a great example of how we can make effective change through collaboration. As an event, we have the opportunity to show environmental and industry leadership.”
Eco-Products Marketing Manager Helen Ford said her company was pleased to support the Nike Melbourne Marathon Festival in delivering a closed-loop event.
Stephen van Schaik, Managing Director of Bio Gro, said: “Working closely with companies like IMG Events and Detpak on environmentally sound initiatives enables us to support our business model of circular economic outcomes through recovering, refining and reapplying quality products from organics.”
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