Recycling program seeks to eliminate label waste

Three unlikely allies have come together to collaborate on a recycling program that seeks to deliver zero waste to landfills: materials science and manufacturing company Avery Dennison, beauty company L’Oréal Australia and waste management company Wasteflex.

Avery Dennison’s liner recycling program will help brands divert glassine paper liner (waste from the label application process) from landfills into recycled products. Through the program, L’Oréal Australia will divert over six tonnes of glassine paper liner in Australia into recycled paper for use in the recycled paper industry. The program supports Avery Dennison’s sustainability goal to help customers reduce waste from its products.

“As a materials science innovator committed to making a meaningful difference, we see sustainability as both a responsibility and an opportunity to lead,” said Anil K Sharma, Vice President and General Manager, Label and Graphic Materials, South Asia Pacific and Sub-Saharan Africa, Avery Dennison. “With our liner recycling program, brands now have a solution that will enable them to reduce the environmental impact from discarded label liner waste. We are delighted to partner with L’Oréal Australia and Wasteflex on this sustainability journey.”

“The savings from this program have been significant, but the biggest benefit for L’Oréal Australia is being able to meet our zero waste to landfill through the services and expertise of Wasteflex and Avery Dennison,” said David O’Leary, National Logistics Manager, L’Oréal Australia.

“Wasteflex is proud to be part of the Avery Dennison liner recycling program,” said Matt Tamplin, Chief Executive Officer, Wasteflex. “Through this program, we can offer the industry an exciting new solution that is easy to implement and will improve sustainability and commercial outcomes for business.”

“As the pioneer of the pressure-sensitive label industry, Avery Dennison has always focused on helping customers and brand owners achieve their goals by delivering label materials that can elevate brands, improve productivity and help products become more sustainable,” concluded Marcel Cote, Strategic Marketing Director, Avery Dennison. “With the launch of our Avery Dennison Liner Recycling Service, we can offer a sustainable solution to divert glassine paper liner from landfills and into recycled paper products.”