Kellogg's takes the Yume Pledge

Wednesday, 16 October, 2019

Kellogg's takes the Yume Pledge

In a bid to reduce food waste, Kellogg’s Australia will list surplus raw materials from its manufacturing process via a platform designed by Yume — an innovative online B2B marketplace for the sale of quality surplus food.

The Yume platform enables food suppliers such as primary producers and manufacturers to sell their quality surplus products directly to buyers in the foodservice industry.

Kellogg’s is reported to be the first Australian manufacturer to take the Yume Pledge, helping to ensure that the company continues to find innovative ways to help reduce food waste in Australia.

Kellogg’s Australia and New Zealand Director of Marketing and Corporate Affairs Tamara Howe said that partnering with Yume is another way to tackle the issue of food insecurity and ensure that no food or ingredients go to waste.

“We know that the ingredients that go into our foods use our natural resources — including water and energy, plus our farmers work incredibly hard to grow these foods for us. Therefore, we need to make sure all of that hard work and resources don’t go to waste,” Howe said.

“We have a multifaceted approach to minimise food waste in our business. This includes prevention through processes to reduce the risk of surplus stock and ingredients through to donating finished foods that are nearing their best before dates but still good to eat to people in need through our charity partners.

“The Yume partnership will make it easier for others to get access to any excess ingredients we may have from time to time, and re-use these for other foods.”

There are many reasons why a manufacturer like Kellogg’s can have surplus ingredients, including imperfect goods, deleted product lines or raw materials that are no longer needed for production.

“It is great to see a market leader like Kellogg’s walking the talk and taking direct bold action into fighting food waste,” said Yume Founder and Food Waste Leader Katy Barfield.

Yume has already sold over 1,100,000 kg of quality surplus food, returning over $4.5 million to Australian farmers and manufacturers. In doing so, the social enterprise has saved 72,123 million litres of water and prevented 2200 tonnes of carbon dioxide from being released.

Image credit: ©

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