QV Face packaging wins Silver for sustainability at PIDA
Ego Pharmaceuticals has won a Silver medal at the 2024 Australasian Packaging Innovation & Design (PIDA) Awards in the Sustainable Packaging Design category. The medal was awarded for the recent sustainable packaging redesign for the QV Face range.
The company’s efforts in revamping the face range resulted in an increase in sustainable elements of the packaging. The percentage of recyclable packaging was increased from 50.2% to 74.5%, and the overall packaging weight was reduced by 14%. These improvements mean that, based on the volume of QV Face products delivered to the Australian market in FY 22/23, approximately 13 t of packaging will be diverted from landfill each year.
This achievement underscores the company’s ongoing commitment to minimising environmental impact. As a signatory of the Australian Packaging Covenant (APCO) and a member of the ANZPAC PACT (Australia, New Zealand and Pacific Island Pact on Plastic), the brand remains dedicated to enhancing the recyclability and recycled content of all its product packaging.
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