Brand revamp for GBCA and Green Star
GBCA CEO Davina Rooney said the new brands pay homage to the organisation’s leadership over the last 18 years, but take on a more contemporary look to continue supporting its vision to build a more sustainable future.
“We are proud to reveal the new branding that will support all our activities, and meet the needs of our members to showcase their achievements,” Rooney said.
“Despite the challenging times we find ourselves in, the commitment to realise a more sustainable future is stronger than ever.
“This year we will release the first of our revamped Green Star tools under our Future Focus program and later this month we will release our draft standard for Green Star Homes.
“With the continuing world leadership demonstrated by our members, and our own evolution to meet their ambition, we are pleased that our new logos reflect the significant step change that Green Star and GBCA is undergoing.
“We’ve developed bold, distinctive logos that communicate our brands, stay true to our roots, while adding a more contemporary tone.
“A clear evolution that respects our legacy, both the corporate and Green Star logos represent our commitment to a more sustainable future through cooperation and inspiration.”
GBCA looks forward to working with partners, members and the community in the months ahead as they see the new brands adopted in projects, cities and communities around Australia.
Researchers are investigating ways to develop safe, biodegradable plastic alternatives to...
Traditional Owners and scientists across Australia are meeting to empower and enhance a First...
A more sustainable global fish economy could be created by using food scraps to make high-quality...