Cadbury Dairy Milk to go Fairtrade in 2010

Better deal for third-world producers

Cadbury Australia and Fairtrade Labelling Australia & New Zealand have announced plans for Cadbury Dairy Milk to achieve Fairtrade certification by Easter 2010. This means cocoa farmers and communities can look forward to a better and brighter future as Fairtrade cocoa sales increase in Ghana and new Fairtrade opportunities open up for cocoa growers in other parts of the world.

This move will more than triple the amount of Fairtrade product sold throughout Australia and is part of Cadbury’s ongoing global commitment to Fairtrade. Consumers in Britain and Ireland are now able to buy Cadbury Dairy Milk Fairtrade-certified chocolate in store and this announcement coincides with confirmation of similar plans for Cadbury Dairy Milk in New Zealand and Canada.

Fairtrade is a unique, independent system providing farmers with the security of fair minimum prices for their produce and additional investment for social, environmental and economic development in their communities.

The system incorporates a range of environmental sustainability standards that are required as part of the certification process including:

Managing Director for Cadbury Australia & New Zealand Mark Callaghan said Cadbury’s commitment to use Fairtrade-certified cocoa made it the first major chocolate manufacturer in Australia to make the change.

Fairtrade certification of Cadbury Dairy Milk means Fairtrade and its international partner certification body FLO-Cert will independently monitor and audit the supply chain to ensure it meets internationally agreed Fairtrade standards.