Recycle your beauty product packaging for free

Thursday, 07 July, 2016 | Supplied by: TerraCycle

Recycle your beauty product packaging for free

L’Oréal Australia and TerraCycle have partnered on a new recycling program, providing Australian consumers with the reassurance that all the beauty and personal care packaging they collect at home will not go into landfill.

The way TerraCycle works is that it takes waste and recycles it into something that can be beneficial for the community, such as a playground or outdoor furniture. As explained by the company’s founder and CEO, Tom Szaky, “TerraCycle’s core focus is taking traditionally unrecyclable products and making them recyclable, to divert as much waste as possible from landfill.”

Through the Beauty Products Recycling Program — the first comprehensive recycling solution for beauty products — L’Oréal Australia and its brands Garnier, L’Oréal Paris and Maybelline are encouraging consumers to collect their empty beauty products at home and send them to TerraCycle to be recycled. L’Oréal Australia will cover the costs of the program, which will accept the following waste products:

  • Cosmetics packaging such as used lipstick and lip gloss, mascara, eye shadow, bronzer, foundation, eyeliner, eye shadow, lip liner and concealer packaging.
  • Hair care packaging such as used shampoo and conditioner bottles and caps, hair gel tubes and caps, hair spray and hair treatment packaging.
  • Skincare packaging such as lip balm, face moisturiser, face and body wash soap dispensers and tubes, body and hand lotion dispensers and tubes and shaving foam packaging.

Consumers can recycle any brand, not just those within the L’Oréal Group. Furthermore, for each piece of waste sent to TerraCycle, consumers will be raising a $0.02 donation for the school or not-for-profit of their choice.

“L’Oréal Australia is proud to be working with TerraCycle, a leader in recycling and upcycling, to give Australians an exciting new way to ensure their beauty packaging doesn’t go to landfill,” said Christine Burke, corporate communications director, L’Oréal Australia. “We’re looking forward to seeing what’s possible from this new program.”

To get involved in the program, start collecting beauty and personal care packaging around your home and sign up on the TerraCycle website to receive your free shipping label.

Phone: 1800 983 324
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