Specialist B2B media leader adds health brand to growing portfolio

Less than a week after announcing a major media partnership with premier safety sector body the National Safety Council of Australia, Westwick-Farrow Media (WFM) this week adds a 13th media brand to its portfolio with the acquisition of the Australian Hospital & Healthcare Bulletin (AHHB) from APRS Media.

Editor Corin Kelly and long-time advertising manager Nicky Stanley will join WFM as part of the deal and were a critical element in WFM’s decision to purchase the brand. WFM publisher Geoff Hird explained: “Corin and Nicky are passionate about the brand and both bring a wealth of experience, in the health sector and media in general, to our business.

“We have been on the lookout for a health-focused media brand for a while now, and AHHB is a great fit for our business at this time. We are looking to add growth sectors to our portfolio to complement our strong food, engineering, safety and technology brands,” Hird added.

WFM kicked off its digital business back in 1999 and so will bring a fresh energy and a great deal of experience to the online side of the healthcare brand. For the benefit of both the audience and advertisers, the company plans to expand the digital footprint of AHHB, which was a latecomer to web and eNews platforms.

“Our business continues to evolve, with new products and services constantly being launched. We look forward to bringing our new focus on content marketing and custom events to the hospital and healthcare sector, as well as introducing some significant digital development,” Hird said.

AHHB will be complemented and supported by existing WFM brands, including Sustainability Matters among others. WFM has already identified 700+ healthcare-specific subscribers who will now be offered AHHB in addition to their existing WFM subscriptions. Furthermore, existing association and event alliances will be optimised.