Resource to help SMEs embrace the green economy

Tuesday, 04 May, 2010

Australia’s small and medium businesses are set to receive a helping hand to ‘green up’, thanks to a free business book launched by Sensis called Small Business, Big Opportunity: Sustainable Growth.

The book has been developed to provide Australia’s two-million-plus SMEs with practical information and tips on how to improve their bottom line while also reducing their impact on the environment.

According to author Jon Dee, some small businesses think reducing their impact on the environment is a luxury they can’t afford. His research revealed that many small businesses said they were too busy, didn’t know how to take the first step or didn’t know where to go to get an unbiased opinion on how to be more sustainable.

Buzz terms such as ‘sustainable procurement’, ‘green power’, ‘emissions trading’ and ‘energy performance contracts’ are explained in the book in an easy-to-understand way. There are also sections covering what climate change is and why it’s not a fad, why SMEs should care and how they can communicate their commitment to sustainability.

Jaye Radisich, Chief Executive at the Council of Small Business of Australia (COSBOA), has reviewed the book and says, “Sustainable Growth illustrates how some of the best in the business have achieved their sustainability goals and highlights how small businesses can take this experience and apply it to achieve real dollar savings and a competitive market edge.

Small Business, Big Opportunity: Sustainable Growth is the second free book Sensis has produced for the SME sector. It follows the advertising and marketing guide written in conjunction with Rob Hartnett.

To order a copy of the book, go to

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