Get the green facts on Australian red meat

Meat and Livestock Australia (MLA) has launched a new website on the red meat industry’s environmental impact, called www.RedMeatGreenFacts.com.au. The website details the facts and figures across the key indicators of water, land, biodiversity and emissions for the red meat industry.

The website is intended as a one-stop shop for those interested in learning the truth about the environmental impact of red meat in Australia, and will be continually evolving as new research becomes available.

The website highlights Australia’s unique production system and attempts to house, in one location, the correct data about the Australian industry in order to avoid overseas and incorrect data being used in media reports, which often misrepresent the Australian industry.

The website contains a myth-busting section and also case studies on farmers across the country who are leading the way in environmental management and who are available for interview, alongside MLA spokespeople.