Aldi first to join Carbon Reduction Label Program in Australia

Planet Ark has announced that Aldi is the first company to join the Carbon Reduction Label program in Australia - by the end of this year Aldi’s everyday olive oil range will feature the Carbon Reduction Label.

“We are proud to be the first company in Australia to feature the Carbon Reduction Label, which not only helps us to improve the efficiency of our business but also provides customers with important information allowing them to make smarter shopping decisions,” says Tom Daunt, Managing Director Buying, Aldi.

The Carbon Reduction Label informs consumers of the total carbon footprint of a product, from raw materials and manufacturing right through to disposal or recycling of packaging. The label helps people understand how they can reduce their own carbon footprint and fight climate change.

“Independent research conducted for Planet Ark found 60% of Australians would be more likely to purchase a product displaying the Carbon Reduction Label and we welcome Aldi to this groundbreaking program,” says Paul Klymenko, Research Director, Planet Ark.

By adopting the Carbon Reduction Label, Aldi joins an international list of major businesses that have committed to reducing the greenhouse gas emissions of products. Planet Ark brought the Carbon Reduction Label to Australia in partnership with its originators, the Carbon Trust in the UK.

The Carbon Reduction Label is now appearing in 19 countries with labelled products having annual sales of around AU$4.5 billion.

Businesses interested in learning more about the Carbon Reduction Label should call Planet Ark on 02 8484 7210 or visit www.carbonreductionlabel.com.au.